I AM MARY NICOLE

Art washes away from the
soul the dust of everyday life.

-Pablo Picasso-

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Tuesday, November 2, 2010, 1:59 AM

Graphic Design for Fashion Jay Hess and Simone Pasztorek

"Fashion is a high-impact, fast-paced industry that demands an aspirational visual
message and requires constant reinvention. Graphic design for fashion must represent
the core values of the brand while pushing boundaries and expectations.

Often seen as a showcase relationship for a design studio, the seasonal nature of
the end product provides a limitless testing ground for new ideas and innovative
production solutions.

This visually led book contains a global selection of the best graphic design
studios’ work within the fashion industry – from packaging and lookbooks to swing
tags and invitations – with exclusive insights from both clients and designers. The
book features not simply the visual identities of big budgets and luxury brands, but
showcases the creative processes of the world’s leading design studios.

With each of the four chapters printed on a different paper stock, the book itself
reflects the exciting graphic developments in the field of fashion. The result is a
visually diverse collection of graphic design, which is a rich source of inspiration
for new and groundbreaking production techniques and a perfect reference point for
those across the creative industries.

Born in Austria, Simone Pasztorek studied graphic design in Vienna and later
graduated from Central St Martins, London. After working for TANK magazine, she
joined with Jay Hess under the name byBOTH. She has designed magazines, books and
packaging, mainly for fashion clients.

Before graduating from Central St Martins, London, Jay Hess studied graphic design
in NC State University. He has worked as a designer for a number of years, in the US
and UK. He now runs the London-based studio byBOTH with Simone Pasztorek, mainly
working in the fields of editorial, graphic, type and web design."

-Laurence King Publishing

Photos from DAZED

Labels: Arts, Fashion

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